Yoté (Yo-Teh) – distinct jewelry produced in the beautiful Sangre de Cristo Mountains of Northern New Mexico. A brand for the bold, intelligent, and confident. Yoté is adornment made with intention, creativity, and integrity. The bulk of Yoté pieces are hand fabricated and every piece is created with the utmost attention to quality and detail. Classic motifs and Southwestern aesthetics focus on indigenous and cultural influences from around the world, brought to life with a modern voice.
Yoté is another word for mixed, or mutt. The word itself was coined by the creator of the company – Leah Prada Harrison. A multi generational New Mexican of Hispanic, Indigenous (Tewa), and Anglo ethnicity, Coyoté is a term she uses to describe her mixed background. Because of the various influences that inspire her creations, she felt that Yoté was a fitting word to represent the brand. Each design is inspired by a mixture of influences that span a plethora of locations and eras. Though the brand has global influences, the heart and soul of Yoté are New Mexican.
Yoté is a woman owned grass roots business that was built from the ground up. Currently all of the work produced is done so in a studio that was renovated from an old horse stall inside a barn. Leah and her mother did all the construction on this studio themselves and every piece of equipment was sourced one piece at a time. It is a business built from dedication, love, and hard work – all of which goes into every piece that is created within this space.