Idelia Labra, founder of Teton Valley Beauty Co., is a licensed cosmetologist and professional hair and makeup artist serving brides throughout the Teton Valley and beyond. With over five years of experience, Idelia has built her reputation on creating looks that feel timeless, effortless, and true to each client’s natural beauty.
Her approach is calm and intentional — she believes beauty should enhance, not transform. Recently trained by renowned makeup artist Pati Dubroff, Idelia brings a modern, refined artistry to every wedding morning, combining luminous skin, soft glam, and clean, polished hairstyles.
From intimate elopements in the mountains to full bridal parties, Idelia ensures each client feels confident, relaxed, and radiant in front of the camera and throughout their day. Her signature style reflects a love for understated elegance and an appreciation for beauty that feels effortless, elevated, and authentically you.
“Teton Valley Beauty was an absolute pleasure to work with for our wedding! Idelia was extremely friendly, communicative, and helpful throughout the entire wedding process. She is an incredibly talented artist who has a true gift of bringing visions to life. Idelia was a calming presence during all of my wedding events, and I genuinely enjoyed getting to know her. From the hair and makeup trial to the final wedding day, I looked forward to spending time with Idelia. She and her entire team made me and my wedding party feel stunning on the big day - I have never felt more beautiful in my life! Idelia exceeded all of my expectations, and I would highly recommend her and her team to any bride for their wedding!”
— Grace Kennedy
“Idelia was incredible! She was so lovely to work with and made me feel so comfortable. She was also so easy to communicate with to schedule my trial and getting ready for my rehearsal dinner. I was obsessed with how my hair and makeup turned out, I felt so beautiful for my wedding day and still felt like myself, which was so important to me! All of my bridesmaids were so happy with how their hair and makeup turned out as well. She was also so fun to have hanging out with the girls while we spent the day getting ready, I would highly recommend Idelia!”
— Olivia Henderson
“My experience with Idelia was absolutely amazing. From our trial to my actual wedding day, she was the most wonderful person to work with. She made me feel so comfortable and so so beautiful. My bridesmaids who got their hair and makeup done looked so stunning and I know that they felt gorgeous. Choosing her on my wedding day was one of the best decisions I could have made and I would recommend her to anyone getting married in the Teton valley or Jackson Hole area!”
— Dani Calhoun
Wyoming 2025 
