We start with you. You are looking for today’s innovative expert jeweler, not yesterday’s McJeweler.
Our mission, “Making you the jewelry hero,” informs every decision made by the Alara team. Whether related to how you are served and the special services offered, to the ethical sourcing of metals and gems, we navigate the intersection of Old World craftsmanship and New World technology.
To our mission’s end, we passionately seek, provide, and create aesthetically innovative fine jewelry, in an environment that blends our serious commitment to technical expertise with a sense of joy and fun. We are here to not just make the jewels of your dreams, but to educate and guide you through the process, so the experience is both engaging (no pun intended!) and positive.
Our design awards are many—so know our custom expertise is at the ready to make the two most important judges happy: you and your sweetie.
Whether you’re starting from scratch, or wanting us to incorporate your inherited or existing gems, we’re delighted to build your dream ring.
If having a variety of styles to view in person is more your speed, our curated collection includes the work of 60+ designers. Browsing our gallery will inspire you to explore and think outside the McJewelry box.
It’s a shame that jewelry shopping has a reputation for being dull, dry, pushy, or scary. Things this beautiful should be paired with service that involves listening and education–not selling or pushing.
But don’t take our word for it…
“All the folks at Alara we great. From start to finish everyone was super helpful, informative, and worked their magic to do some custom work that turned out absolutely amazing!” ~ Ryan Anderson
We warmly invite you to experience Alara for yourself.